Fall Trends Our Style Editors Can’t Stop Slacking About

Spring Summer 2020 previews at fashion ramps around the globe have left us swooning. While the gaiety of the spring summer season is few months down the line, we are excited about what we are wearing this fall, as we sip on our pumpkin spiced lattes. Color Rush It’s time to add that dash of…

Spring – Summer 2020: Women’s Trend Report

Trends that are set to take over the fashion world! With summer already coming to an end, we have started feeling a slight chill in the weather. We are almost in October, and the winters have finally descended upon us. But nothing was able to stop the fashion heatwave that slowly took over Milan, New…

Spring-Summer 2020: Men’s Trend Report!

Trends that are set to takeover the fashion world! With Paris and Milan being the hot spot for Haute Couture, London has always been known for its impeccable taste in street style. With the style quotient on the rise for the SS20, there were a few trends that stood out the most and are for…

Adidas Inspires Self-Expression Through The Stories Of Their Women Athletes

~ Launches the VRCT jacket as a canvas of individuality & self-expression, through the voice of Swapna Barman, Dipika Pallikal & Simranjit Kaur ~ New Delhi, 13th September 2019 – Global Sportswear giant, adidas, known for it’s high performance products worn by the world’s best athletes, and brand campaigns that transcend cultures and stereotypes, has…

Fabricated with Tech!

It may be some time till we get to wear a suit like Iron Man, but that doesn’t mean we can’t enjoy technology and fashion together. Tech has already woven itself on to clothing. Quite literally. While some measure heart rate, others teach you the right Yoga postures and even monitor your ECG. We at…

The future of fashion is a collaboration – Aniela Hoitink

Neffa translates technology and microbiology into tangible results in textiles. Neffa develops personalized fashion and textile products based on newly developed material and production techniques. It also researches old materials, dyeing, and production techniques to combine those with current technologies. Founder Aniela Hoitink converses about body-based modeling and developing biomaterials like MycoTEX, a sustainable fabric…

6Degree presents designers at Lakme Fashion Week, Mumbai.

In a parallel fashion universe, Indian fashion and tech networking platform 6Degree presented collections of several designers – Ambika Lal, Gaurika Sharma, Pinky Agarwal, Bandana Narula, Kavita Agarwal, and Masumi Mewawalla -at the Lakme Fashion Week Winter/Festive 2019 in Mumbai. The company 6Degree was founded by Nikhil Hegde and Amit Bhardwaj in August 2014, with…

4 Tips to Stay Ahead in this world of E-commerce

Online competition is fierce; you already know that if you have products at an offer from your brand on the web. So how does one stand out in a space that is crammed with deals and daily offers? These four tips might help you to stay ahead in the game of e-commerce. Unique Selling Point–…

Customer Experience evolves to become a form of marketing.

It’s essential to keep your customers happy, and well, it pays off well too. Sharing relevant information about the unique characteristics of your product range and giving the customers A class customer service is a practice that has long been around. However, a digital change is already on its way, in today’s age of instant…