A call for a change in the Fashion System!

The global pandemic by Covid-19 has really pushed us all to rethink our way to work. We are living in a time where the fashion industry is facing an existential crisis –So much so that there are predictions that mention half of the entire British fashion industry might cease to exit by the end of…

Influencer’s productivity doubled-up since the lockdown!

Covid-19 has had a huge impact on all the sectors all over the globe. However, ever since the lockdown has started in India, people have started consuming data and have begun being dependent on social media for their entertainment purpose more than they ever have in their entire life. Therefore, for all the content creators,…

Covid-19 Masks – Designers producing for the need of the hour!

Along with the extension of the lockdown, in order to slow the spread of Coronavirus, the government has made it compulsory to wear a mask whenever someone steps out of their home. Reflecting on the current situation, various global brands like Louis Vuitton and Ralph Lauren have come forward to produce designer masks for the…

Digital Marketing Strategies!

With so many fashion brands available on the digital space, it can get a bit difficult to keep up with the pace and stand out from the crowd. There are so many brands out here that actually have a brilliant product but because they lack effective marketing practices, they tend to lose their position in…

Must try summer trends for Women this season!

Even though the temperature gets really high in India when it comes to summer, and sometimes it’s so bad that stepping out of home always needs a second thought, there are so many other reasons to love it. Especially when it comes to array of fashion, summers offer some of the coolest options and there’s…

Online Selling and its various functions!

What is Online Selling? Online selling also known as E-commerce, is the process of selling goods or services to the customer directly over the internet using a web browser. With the world moving towards digitalization in every form, online selling is becoming extremely popular. You may currently own a physical store or a shop that…

Online Selling and it’s various functions! – Digital Marketing

Owning to the popularity of e-commerce, Digital Marketing is gaining a lot of importance in the space of marketing in today’s age. In simple words, Digital marketing refers to the advertising done through digital / online channels such as social media, e-mails, websites, mobile apps, and search engines. Mentioned below are the various roles that…

Online Selling an its various functions! – Payment Reconciliation

Payment Reconciliation is the process through which the sellers can recognize the amount they have received at the end of payment cycle from the Marketplace (Online Sales Channel) as per the sales. Generally, the payment cycle varies from 15 days to a month depending on the Marketplace. In Payment Reconciliation, one deals with a lot…

Online Selling and its various functions! – Account Management

Once the client is on-board, it is the role of a Category / Account Manager is to ensure the day-to-day operational communication with the brand and help him get his products live on various marketplaces. The major objective in Category / Account Management is to generate sales / business. Following are the tasks that fall…