4 Tips to Stay Ahead in this world of E-commerce

Online competition is fierce; you already know that if you have products at an offer from your brand on the web. So how does one stand out in a space that is crammed with deals and daily offers? These four tips might help you to stay ahead in the game of e-commerce. Unique Selling Point– You know it best! One of the things a potential … Continue reading 4 Tips to Stay Ahead in this world of E-commerce

Customer Experience evolves to become a form of marketing – Part 1

It’s essential to keep your customers happy, and well, it pays off well too. Sharing relevant information about the unique characteristics of your product range and giving the customers A class customer service is a practice that has long been around. However, a digital change is already on its way, in today’s age of instant gratification and the availability of immediate information. Affordability at its … Continue reading Customer Experience evolves to become a form of marketing – Part 1

Organic apparel brands carving a niche in India

Organic clothing is not just the flavor of the affluent class, but it is for everyone who understands the importance of sustainability. To protect ourselves from the impacts of chemicals, we need to either become chemically immune or go organic. Since the former is just a pipe dream, a few apparel brands who have taken the responsibility of keeping the earth green have chosen to … Continue reading Organic apparel brands carving a niche in India

Myths Around Fashion Sustainability

In today’s time and age, it is easy to be fashion forward. Thanks to the ever-increasing disposable income and a strong economy, we more often than not, do not hesitate from impulse buying. Most if not all, people buy to bring down a stressful work week or to make themselves feel better. However, there is a caveat, which is rising at an alarming rate. You … Continue reading Myths Around Fashion Sustainability

3 Reasons You Should Buy Directly from Your Favorite Brands

As shoppers, we are no longer limited to the shopping malls – today, we can buy anything we want from almost anywhere in the world with just a click on the button. Technology and transport have made the world a smaller and accessible place, due to which many international retailers sell and deliver their products across the globe within a few days, making it easy … Continue reading 3 Reasons You Should Buy Directly from Your Favorite Brands

Fashion Trends That Are Here To Rule 2019

If you thought, predicting what’s going to happen in the next episode of Game of Thrones is a tough task, here’s a kicker. What possibly is even more difficult is revisiting all the runway collections just to find out what all are the possible trends for the current year. Figuring out whether the trends that have made the cut will actually be around for long … Continue reading Fashion Trends That Are Here To Rule 2019