How is consumer behavior changing towards shopping?

By now we are sure you have had a changed behavior in the way you shop your groceries or essential items, on day to day basis, while we are battling a pandemic. A lot of people prefer to go out and stock it all as much as they can while, some people prefer ordering it…

From Trade shows to Trial rooms, what could change in Fashion Industry?

Even though fashion industry created a mark in the digital space way before, the recent havoc created because of covid-19 has emphasized its relevance more than ever. In this blog, we would be talking about how the different segments of the industry from trade shows, to fashion garments to fitting rooms, is likely to implement…

Major Fashion Lookouts for the Fall Season 2020!

The year 2020 might not have started off on a great note but it’s wonderful to see how fashion brands are trying their best to keep up with the industry and not let the Covid-19 situation get to their business. From amplifying on their digital-channels to cutting their runway seasons from four to two, brands…

How are Fashion Brands Supporting the Pride Month 2020!

Every year fashion brands step forward to arrange physical events and celebrations for the Pride month to stand it support with the LGBTQ+ community. However, this year, the coronavirus pandemic has cancelled out all such events along with the beautiful Pride parades that take place on the streets. As many countries have extended lockdowns and…

Supporting the idea of “Vocal for Local”

Recently, Prime Minister Narendra Modi addressed the need to support brands that belong to our nation instead of shopping from International brands to help boost the county’s economy which has come to a standstill after the global pandemic. The idea of going Vocal for Local has been trending since then. It means to have a…

India’s First Ever Digital Fashion Week!

With every industry thinking its way out to change their traditional ways of working and introduce modern norms to cope up with the current situation, fashion Industry too has been quick to respond and adapt the “new normal”. The impact of Covid-19 hit the fashion industry way before it was announced a global pandemic as…

A call for a change in the Fashion System!

The global pandemic by Covid-19 has really pushed us all to rethink our way to work. We are living in a time where the fashion industry is facing an existential crisis –So much so that there are predictions that mention half of the entire British fashion industry might cease to exit by the end of…

Influencer’s productivity doubled-up since the lockdown!

Covid-19 has had a huge impact on all the sectors all over the globe. However, ever since the lockdown has started in India, people have started consuming data and have begun being dependent on social media for their entertainment purpose more than they ever have in their entire life. Therefore, for all the content creators,…

Covid-19 Masks – Designers producing for the need of the hour!

Along with the extension of the lockdown, in order to slow the spread of Coronavirus, the government has made it compulsory to wear a mask whenever someone steps out of their home. Reflecting on the current situation, various global brands like Louis Vuitton and Ralph Lauren have come forward to produce designer masks for the…

Digital Marketing Strategies!

With so many fashion brands available on the digital space, it can get a bit difficult to keep up with the pace and stand out from the crowd. There are so many brands out here that actually have a brilliant product but because they lack effective marketing practices, they tend to lose their position in…